Most small business owners are drawn to GoToConnect for its standard calling features, which help small businesses better manage phone calls and gain credibility with customers.

Here are some of the most useful calling features GoToConnect offers:

The point of a cloud-based phone system is flexibility: connecting a variety of employee devices so they can call in anytime, anywhere. All of GoToConnect’s tiered plans include this option, including allowing workers to call from desktop, web browsers, and any device like a phone or a tablet that uses iOS or Android apps. Other VoIP providers struggle with allowing employees to bring their own devices that can connect to the rest of the business communication services. GoToConnect is a great option for small businesses looking to use a variety of devices to communicate.

This virtual receptionist performs a range of tasks, including automated answering, extension dialing, and call routing. The basic plan is limited to one recorded auto attendant recorded greeting, but the standard and premium plans include unlimited greetings. This can be a great way to ensure that customers are reaching the people they need to reach while freeing up receptionists’ time so they’re not fielding and redirecting calls all day long.

One useful feature from GoToConnect is that business owners can save voicemails as audio files, then send the file via email to other employees or to themselves if they want to listen to the messages on the go. This feature is only included with the standard and premium plans, not the basic.

Sometimes work communication can get bogged down when someone is away from their desk or on another call. GoToConnect’s solution for this problem is a ring group. A ring group causes a group of devices to ring anytime a certain extension is dialed, which can increase efficiency answering inbound calls. We’ll be honest, making more devices ring might increase the likelihood that someone else can answer, but it doesn’t magically make the person you’re trying to reach suddenly available or increase the number of employees around to answer calls.

In a world that’s increasingly shifting to remote work and desk sharing, more and more businesses are moving away from expensive office space rentals and opting for hotel-type office and desk rentals. That means one employee may be in the office one day and a different employee might be at the desk the next day. Hot desking allows employees who work different shifts to share a phone device simply by logging in with a username and password.

GoToConnect’s flexible cloud phone system also includes unlimited team messaging and audio conferencing at all plan levels. The standard and premium levels include unlimited video conferencing between 150 and 250 participants, respectively.

GoToConnect also offers other helpful features like customized business phone numbers, smart call routing and call forwarding, call monitoring and analytics, real-time queue updates, hold music, and virtual faxing. The tool integrates with more than 20 business applications, such as Salesforce, Google, CRM, and Zendesk.